Welcome to HS Avenue

Our Services

HS Avenue is a full-service operational company that specializes in helping businesses in the hospitality & Spa sector succeed. 

We provide end to end support, operational management, procurement, development, training and recruitment to the Spa and hospitality industry. 


Spa Management

Ready to assist small to medium beauty salons, Aesthetic Clinics & Wellness Spa’s by offering Management services that we customize for you!

No Spa is the same, so why should the plan be? Our team will customize a plan for each client. 

We can either work as an extension of your management team or set a management program in place. 


Spa Marketing

We are a new breed of digital marketers

We are dedicated to provide owners and managers with modern, relevant strategies and solutions. 

We get to understand your business DNA first before we embark on igniting your brand.

Once we understand your business DNA, we customize a plan for you. 


Spa Audit

An independent mystery spa audit can be extremely helpful in not only revealing shortcomings and missed opportunities in a spa, but to also acknowledge what is working successfully.

Our spa audit is a very comprehensive spa specific auditing system. 

Our system allows us to assess every aspect of the spas operation from which we compile a detailed audit report, compete with a comprehensive action plan for successful implementation.


Spa Recruitment

We assist in the search and selection of junior to executive positions within the spa industry. 

We offer specialized recruitment services spanning across a range of industries with a culture that is focused on exceptional customer service. It’s driven from our team of professionals, who contribute to the customer journey which ensures that they return time and time again. We only employ the highest calibre of recruiters that take care of and nurture our customers’ needs, creating lasting partnerships.

Earth Friendly Boxes

Spa Products

We pride ourselves in delivering top brands and distribution to Spa’s, Beauty Salons and Aesthetic Clinics in KZN and the rest of South Africa. 

We are also the KZN Distributor of two top South African brands, Spalicious & SIX. 

It is vital to have brands in your Spa that share the same passion as you do!

Talk to us to ensure you have the best products in your Spa that will not only bring value to your Spa but also boost your revenue potential. 


Menu Development

Do not fall behind with the current trends and treatments. We have a customized approach based on your clientele and a variety of other considerations. We add modernization to the mix. 

Let our consultants analyze your current offerings and ways to improve your offerings. 

We have a very unique and analytical approach to determine products to be used, treatments to offer as well as retail products. 




Relief Management

Do you manage or own a  Guest House or Hotel and require the services of an experienced manager to relieve you for a week or two while you enjoy a much need vacation? We understand that smaller establishments are often owner run and managed and therefore extremely difficult for the owner to leave the business for a few days. 

Getting a temporary relief manager can be a daunting task. We have experienced consultants and managers qualified in various sectors of the industry.

We have qualified managers, qualified Chefs, Food & Beverage Managers, Reservationists, Spa Managers to name a few that we cover. 


Central Reservations

Free up your reception and reservations duties – Be more hands on

Our team are experts in Reservations Management. Our team provides a professional service to all guests for new and existing reservations. The team are trained to always attempt up-selling where possible to increase revenue potential. 

CRS is available in various flexible models to support your reservations strategy. Whether you are looking for over-flow support or new bookings handled, our agents adapt to your needs.


Food & Beverage Management

Fully trained chefs with operational management experience will work on a customized plan to increase revenue, increase sales and awareness. 

Our F&B Consultants are experts in relief management, menu development, procurement, marketing, operations & concept development.

We use our experience to guide you to the best solution to meet your goals as a business.  

We work with establishments of all types and sizes with restaurants ranging from fast food to fine dining. Providing start-up, expansion, turnaround, design, concept development and expert advice to restaurants, bars, and the hospitality industry.


Hospitality Supplies

We are now supplying the hospitality industry with a wide range of hospitality related products. 

We are a distributor of  high quality cleaning products, cleaning accessories, cleaning equipment, hotel amenities, as well as clothing, work wear, curio shop items with branding solutions to name a few. 

We offer our assistance to many types of establishments from B&B’s, safari camps, luxury Boutique Hotels and self catering apartments. 

Our commitment is to provide quality and value to our clients, whilst maintaining the best possible level of service.


Reputation Management

We offer a full range of solutions to manage your online reputation. Invest your time in your business

More than 85% of your future customers use online reviews to decide where they will stay. Your reputation can make or break your business. 

Majority of people look for online reviews before confirming a reservation. Online reputation management is today critical for every industry. 

Reputation management is not just important for the  luxury or high end properties but is imperative to any hospitality establishment.  




Mystery Guest Audit

We aim to provide a cost-effective and professional ‘guest experience’ auditing service to restaurants, Aesthetic practices, spas, hotels, game lodges, and self catering apartments. 

We specialize in the hospitality & Spa industry, helping businesses to measure and maintain the quality and effectiveness of guest services and physical property management. 

The Mystery Guest Audit is designed to measure critical areas of the guest experience which ultimately affect guest satisfaction. 

Our reporting tool goes beyond just guest satisfaction, we include market research and price comparison and offerings of your competitors. 

To assist business growth, it is advisable to do an audit at least once a year.


It all started with my passion for people. I love to interact and meet new people on all levels. My love for both the hospitality and spa industry started at a very young age as I basically grew up in the industry. My parents owned several hospitality establishments and were fortunate enough to have worked in some of the best luxury 5 star establishments.

I am extremely passionate about the spa industry and love to help people succeed. 

Letitia van Eck – Founder of HS Avenue

Worlds of innovation

We share valuable and fun tips with you. We streamline our content for Spa and hospitality professionals. 

Time is money

Every business has room for improvement. Let us assist to ensure the overall success of your business. 

Our team consist of industry specific individuals that can cover all aspects of the hospitality and spa industry. 

We are a small team that share the same passion and that is what makes us successful. 

Location is everything

Our headquarters are situated in Pennington, a small coastal town on the south coast of KwaZulu-Natal, South Africa.

Our Recruitment consultants are widely spread within the borders of SA. 

We are very fortunate that nowadays everything can be done remotely and make the effort to assist us much as possible.